Aura – Fashion Retail eCommerce Platform — CodingRippler

Project Overview

Aura is a mobile-first eCommerce platform crafted for modern businesses looking to establish and scale their online presence. The app provides seamless product listing, cart management, order tracking, and payment integration in one elegant interface. Whether you're launching a new brand or growing an existing one, Aura helps you reach your audience with mobile-ready performance, intuitive UI, and robust backend support. With real-time inventory sync, push notifications, and localized currency/tax features, Aura empowers retailers to deliver exceptional digital shopping experiences.

LocationUdupi, Karnataka

IndustryFashion & Lifestyle – Global SaaS eCommerce Solution

Project Links

Technologies Used

React NativeRedux ToolkitFirebaseOneSignalREST APIsStripeTypeScriptRTL Support

Key Features

Developed the cross-platform mobile app using React Native for Android and iOS

Integrated personalized shopping flows with dynamic product rendering and deep linking

Set up multilingual support with i18n and RTL layout using context-aware components

Implemented Stripe, Razorpay, and PayPal for secure transactions

Built interactive data visualizations using Chart.js for admin analytics

Added push notifications with OneSignal for promotions and transactional alerts

Ensured brand flexibility with modular and themeable UI components

The Challenge

Scalability for Diverse Brands

Designing a flexible, modular architecture that supports multiple fashion brands with varying product types, themes, and branding requirements.

Seamless Personalization

Creating a recommendation engine that feels native and relevant, without impacting performance.

Secure Multi-Gateway Integration

Ensuring smooth integration of various payment gateways (Stripe, Razorpay, PayPal) while maintaining PCI compliance.

RTL and Multilingual Support

Building a layout engine that cleanly supports both LTR (English) and RTL (Arabic) without duplicating code.

Aura – Fashion Retail eCommerce Platform screenshot 1

The Solution

30% Faster Time to Market

The modular, reusable component system allowed clients to launch their branded store in under 3 weeks.

Increased User Engagement

The intuitive UI and personalized recommendations led to a 45% boost in session duration in early user testing.

100% Payment Success Rate

Thorough QA and API fallback strategies ensured seamless, error-free checkout experiences across all gateways.

Multi-region Ready

Successfully deployed for audiences in India, UAE, and other GCC countries with full Arabic RTL support.

Client Feedback

Here's what our client had to say about the project.

“The CodingRippler team is extremely talented and technically strong. I strongly vouch for their expertise in React, Next.js, and React Native. They were consistently responsive and flexible with last-minute changes.”